The first change in the ad appeared in January 1991 when the very top of the ad was sacrificed for a call-out box that included positive comments from Keyboard and Electronic Musician magazine. It was always a small change, but I think enough to keep the ad from becoming invisible to readers. With such a long ad-run, Korg was wise to modify the advertisement during the second-half as more and more accolades for the Wavestation started to roll in.

The same two-page intro ad appeared on similar real-estate in that magazine on the front-inside cover, and this one-page version of the ad carried on the tradition appearing on the inside front cover as well. And Korg made sure they gave them some Wavestation ad-revenue-love as well. There was another musician's magazine out there catering to the synth crowd - Electronic Musician. Yup - the issue that had Public Enemy on the cover! The ad continued to run constantly between September 1990 and March 1991 in the coveted front inside cover page of the mag, usually next to an ad for the Korg S3 drum machine or a T-series ad.Īnd you have to remember - this is the 90s. This second advertisement, a direct descendant of the first, had began to appear in Keyboard Magazine immediately following the two-month run of the Wavestation intro ad in the September 1990 issue. And what I later referred to my resulting behavior as 'page-flipping/ebay-buying/scanning marathon sessions that could well provide blogging fodder well into mid-February'. Well, we are already into the second month of 2012 and I have yet to circle back to the Korg Wavestation family of ads - an obsession that started at a much younger age, but was again re-ignited late last year when I posted the 2-page 'Make waves' introductory ad. Korg Wavestation 'Make Waves' 1-page advertisement from inside front cover of Keyboard Magazine and Electronic Musician Magazine September 1990.

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